● Independent · FCA-authorised
Long Row Wealth Advisory is an independent financial advice firm in Oxfordshire. Francois, our principal, spent more than twenty years as an investment manager before founding it — and that experience shapes the portfolios behind every plan we write: diversified far beyond stocks and bonds.
Where we differ
Any quality adviser will write you a careful financial plan — regulation, rightly, demands it. Where we differ is on the investment side. Francois's career was spent selecting and combining specialist fund managers from around the world, each managing money in a different and complementary way, and that is the work behind every portfolio we build.
It shows up as diversification taken considerably further than usual. Alongside index funds, our portfolios hold specialist strategies chosen because they behave differently from the markets around them — and from each other. The aim is attractive long-term returns, reached with less movement along the way.
FIA
Fellow of the Institute and Faculty of Actuaries
DipPFS
Diploma in Regulated Financial Planning
20+ yrs
Investment management — institutions & UHNW families
FCA
Authorised & regulated — FRN 978338
Who we serve
They are where much of our work sits — not the limits of what we advise on. If you recognise yours, the linked page explains how we typically approach it.
Much of your wealth sits inside the company — often including reserves earning very little. We advise on putting those reserves to work, drawing value out tax-efficiently, planning towards a sale or succession, and building wealth outside the business that does not rise and fall with it.
You have pensions, savings and a date in mind. Whether you are planning on your own or with a partner, we help you turn them into an income designed to last — and show you the plan behind it.
An inheritance, a property sale, savings that have outgrown cash. We build and manage widely diversified portfolios, aiming for attractive long-term returns with lower volatility along the way.
You want what you have built to reach the people you choose, not to be lost to tax or to muddle. Inheritance tax is part of that picture — so are gifts, trusts, wills and the way your pension passes on.
The wider picture
Being independent means starting from what you actually need, rather than from a list of things we sell. Alongside planning and investment management, we advise on protecting what you have and what you earn — life cover, income protection, critical illness. We also advise on private medical cover, on the shareholder and key-person arrangements a business depends on, and on the pensions and benefits you provide your staff. On protection we advise on the basis of a fair and personal analysis of the market, so we are not tied to any insurer's products.
We are equally straightforward about where our own depth ends. Parts of this work are highly specialised, and for the harder cases — an intricate group scheme, an awkward underwriting history — we bring in advisers who do it every day, then make sure what they recommend fits the rest of your plan. You get the specialist's depth without losing the one person who is looking at everything together.
Getting started
01
An initial call about your situation and what you want to achieve — no obligation and no fee.
02
A clear written recommendation covering your objectives, the structures to use and the investments behind them — and what our advice will cost.
03
Regular reviews and plain-English reporting, from the same adviser you met on day one.